Search Engine Optimization Subway - Complete Free SEO Library » Seo

SEO Tips #4 Sitemap

Saahir — Sun, 13 Sep 2009 20:02:54 +0000

SEO Tips #4 Sitemap- By including a sitemap, you are showing the user how to quickly and simply find information posted on the site. This sitemap gives you all the information in one area rather than having to click on each page.

A sitemap also has links to all pages of the site and should be placed on the homepage of the site for easy access. This will also help in search engine optimization, which in turn will give you a better ranking for the search engines.

I highly recommend using a sitemap, there are even sitemap builders on the internet that are FREE and will build you an XML file that you can upload to your website, although you can build the sitemap yourself which will help users find there way around your site. You can try a couple of these http://www.xml-sitemaps.com , http://www.freesitemapgenerator.com

Now this is only a few SEO Tips and I encourage you to keep up your results, if you can master just these few steps you will great success, its more about finding a niche within a product or service that will get you the best results. Once you have these practices in place you will begin to see yourself showing up on the organic search results, which are the results that show up in the main body of the results page. The ads you see on the right and top side are Pay Per Click ads that people actually pay money for, these are called your sponsored links.

These practices are used to generate traffic by means of complex methods and techniques also known as Search Engine Optimization. Optimizing is the process of attaining higher rankings by changing content, making the site more search engine friendly and making sure you have a good supply of incoming links that are relative to your site.

Studies have proven that organic results bring higher numbers or traffic than the sponsored links that people pay for; which is the main reason why companies should optimize there website and get moving on there rankings. Remember a properly optimized site will achieve a higher ranking in the search engines, and consequently bring new visitors and potential subscribers to your website.

Orignal Author : TheSEOtips.com

SEO Tips #3 Title and Description

Saahir — Sun, 13 Sep 2009 20:00:06 +0000

SEO Tips #3 Title and Description – One area that people overlook or try to shortcut is the Title of a webpage. What is the Title and where is it located? The Title is shown in the upper left corner of the web browser while visiting a page, the title is in the portion of your html code and is very important in your SEO process. The Title < TITLE>< /TITLE> tag tells the search engines what your page is about and it is recommended to have a different title, related to that particular page, on each page of your site. That way the search engine does not skip over the pages and think they are duplicates.

You want to use keywords or keyword phrases at the front of the title, then a category and then some sort of website title. So if I were making a page about a Playstation 3 I would do something like this…

Playstation 3 Accessories | Games | Wireless Game Controllers

And then from there every page of the site would have a different but related title, using other keywords based on the content of the page.

Next let’s talk about the description tag, this is the content that what will show up when you do a search on Google. In the description you want to use all your keywords and or phrases so that you make a good descriptive short paragraph of what your site is all about. Think like the user, what would you search for to find this website? You only have about 160 characters to make this happen so be descriptive but short. Also try putting the keywords in different order than the title, using plurals, singulars and try changing acronyms to full description for example SEO would be Search Engine Optimization.

Note: Since we are talking about the portion of the code, it’s a good practice to take your java script and css out of the code and make external files for this information, this will keep your page clean and readable for the search engines.

Orignal Author : TheSEOtips.com

SEO Tips #2 Unique Content

Saahir — Sat, 05 Sep 2009 20:30:43 +0000

SEO Tips #2 Unique Content – Content is probably one of the most important factors when developing your website, quality content will keep the traffic coming back again and again. I want to add that content is important but don’t over do it, and what I mean is you want good readable and informative content, you don’t have to re-invent the wheel here. When creating content use your keywords throughout the page and make them bold using the bold html tags , but don’t over do it, you may get looked at as spamming. A good practice would be a 2% density. So for example if you had 600 words, you would have around 12 keywords throughout the content. Also take advantage of using the header

,

etc… tags using the most important keywords with

and down to least important.

On your site navigation, if you are using images along with some java script instead of text the search engine bots may not be able to follow your links to other pages. A way around this is to add a site navigation along the bottom of the page using text links and this will in turn Aide the search engines while indexing your pages and it will also increase your anchor text links. The site navigation at the bottom of the page also comes in handy while your scrolling and reading content and keeps you from having to scroll back to the top to use the navigation on the site.

Another important note while creating content is to use links, these links add value to your site, but make sure the links are related to your subject matter. Another SEO Tip, use keywords as your anchor text, for example if you were using a link “www.bestskateboardsonthenet.com” you would want to show it like this Skateboard Wheels so the end user would only see the text and not the link.

While we are discussing links, make sure to use text links vs. image links. The reason is your images usually don’t have relative names that would be useful to a search engine. So if you still have a need for an image link, make sure you use an alt tag and name your image using a keyword like “skatboardwheels.jpg” instead of “picture01.jpg”.

An excellent way to build content on your site is to use Articles. What makes Articles so appealing is the fact that you can link back to your site from the article and create a quality back link, which is what search engines love to see. You can also submit these articles to directories like www.ezinearticles.com or www.goarticles.com . These types of links will get you good quality scores and will last you for years if not for a lifetime.

Lastly on content, try to keep your content fresh and updated on a regular basis, the search engines like this as well as your users, it is always nice to come back to a page that has been updated.

Source : www.theseotips.com

SEO Tips #1 Keyword Research

Saahir — Sat, 05 Sep 2009 20:22:39 +0000

SEO Tips #1 Keyword Research – I had no idea how important keyword research has become, for example as a new person with your first site, let’s say you are promoting skateboards, your first thought would be to use the keyword “skateboards” right? Well that is not the best thing to do because that keyword has entirely to much competition so what you want to do is find a niche in that category like “skateboard trucks” or “skateboard wheels” your chances greatly increase of getting better rankings under a niche product. I would recommend using a keyword tool, there are plenty of them on the internet, one that I use is Google Keyword Tool and do some research, you will be surprised some of the search terms you use will not generate any traffic according to the keyword tool. If you are doing Pay Per Click or PPC campaigns the tool will tell you the average CPC or Cost Per Click, this will help you determine your budget’s for the campaign.

Also when you find a keyword or phrase, try and choose a domain name or URL with the keyword included, for example let’s say your keyword is “student loans” so your URL would be something like getyourstudentloans.com or studentloansguide.com this will greatly increase your ranking ability.

These 2 tips alone will take some time, I have spent hours and hours on the keyword tool searching for niche phrases, it does take some work but the results are so helpful, it actually saves you time and money on wasted keywords. Just think of all the time you would put into making a website and finding out at the end that your keyword gets no traffic on the search engines.

Source : theseotips.com

Top 8 Bad Search Engine Optimisation Ideas to be Avoided

Saahir — Mon, 13 Jul 2009 04:14:57 +0000

As we all know search engine algorithm takes more factors in consideration for ranking a web page

Now SEO changed a lot in recent years, techniques followed in 2004 stopped working, then what addressed in 2005 stopped working in 2006, now its 2007 – 2008.Dont worry, here is a set of bad SEO ideas common to all.

To be avoided, if your want to stand long in search engines
1. Stuffing keywords in invisible text using CSS / JS / Flash
2. Purchasing Links
3. Implementing duplicate content
4. 302, temporary redirections
5. Use Session IDs on your URLs, search engine will not understand
6. Implementing your site in Flash, Your content is not in readable format for search engines
7. Use lots of JavaScript
8. Cloaking / Doorway pages

Please comment if you have any doubt, thanks for your time, visit again for more

Orignal Author : Jagadeesh M

Best 12 WordPress SEO Tips

Saahir — Mon, 13 Jul 2009 02:51:45 +0000

One of the best opensource I like is wordpress and wordpress can be used both as Blog and CMS

WordPress by default has some search engine friendly setup but we need to edit some part of the code and add plugins to make it more search engine friendly and the plugins will help us to do the work easier and better. Below are the tips to create search engine friendly wordpress blog

(1) Initially you can add search engine friendly theme with less image and your choice of image can go for logo, banner and bullets. Try to reduce code size and bytes.
(2) Install “All in SEO” Plugin“. Activate and edit in options according to your visitors focus

(3) Most importantly do add alt attribute for logos and banner, i see most of the blogs miss to implement this technique or alt attribute are not unique. To solve this you can try “Custom Header” plugin and enter HTML codes for each posts and pages

(4) Permalink a very important part that helps to create search engine friendly URLS. In wordpress admin you can find “Permalinks” under option. In this you can notice “Custom structure”, you may try adding this tag /%postname%/
(5) Create and configure .htaccess file and place the below code

RewriteEngine OnRewriteBase /RewriteCond %{REQUEST_FILENAME} !-fRewriteCond %{REQUEST_FILENAME} !-dRewriteRule . /index.php [L]

Save and upload in root and confirm that .htaccess file is been enabled in your server and your done
(6) If your theme doesn’t have archive section, don’t miss to add because new visitors to you blog may also like to read your old posts, so try adding the code to your theme
(7) Again “Popular tags” one of the very important part for blog and seo which helps to show visitors and search engine to the importance of blog posts and subjects. The follwoing code will show tags popularity by size
(8) Intall “Recent post” plugin and activate. This plugin helps to retrieve list of the most recent posts for your visitors
(9) Add “Google Sitemaps” to the plugin folder and activate . Set write access to the root server and then go to options >> Google sitemap and then click “Build sitemap manually” link and this creates site map and as you add new post xml file gets updated automatically with new posts URL.
(10) Add this sitemap.xml file to Google and Yahoo Webmaster tool so that spider will crawl the URL on regular basis
(11) Configure and add Google Custom Search and Google Analytics
(12) Register to Feedburner and add your post RSS feed to Feedburner and create an option in the blog for your readers to subscribe your posts, by this as and when you post, your reader will be sent mail or noticed through browser about your new posts

Hope above WordPress SEO Tips and Advice will help you to create search engine friendly wordpress blog

Orignal Author : Jagadeesh M

11 of the Best (Free) SEO Tools and How to Use Them

Saahir — Wed, 24 Jun 2009 15:59:19 +0000

Just as a there are tools which make the process of building a house easier, there are tools which make the process of ranking a website at the top of a search engine easier.

Every seasoned SEO professional has their own arsenal of SEO tools which they use every day to help them rank websites. It saves time, effort and provides a strong advantage against those competitors who do not use the same tools.

Here are 11 of the SEO tools which I use on a regular basis to rank websites at the top of the search engines. You’ll note that there is a strong focus on Google – this is because ranking a website at the top of Google will, in my experience, drive anywhere between 10x and 100x the traffic of a top ranking in Yahoo or MSN combined.

1. Google Adwords Keyword Tool – this is a free tool provided by Google, which provides keyword suggestions based on ‘descriptive words’ or ‘website content’. Although this tool is made to assist Google Adwords advertisers, you can use it to research SEO keywords as well, by selecting ‘Exact’ from the ‘Match Type’ drop down menu. The best thing about this tool is that you can see estimated traffic volumes for exact match phrases within any country where Google has a search engine. And what better place to get keyword suggestions than from the search engine which controls the lion share of search engine traffic online?

2. Google Adwords Traffic Estimator – this is a free tool provided by Google, which provides Adwords advertisers with an estimated cost of running a PPC campaign using specific keyword phrases. Use it like this: export the exact match keywords from the Google Adwords Keyword Tool, paste them into the Google Traffic Estimator, select the country you are optimising in, run the search and then sort the keywords in descending order by ‘estimated cost per day’. This is a great way of identifying the keywords which may have high traffic volumes but don’t convert very well, because those phrases which do not produce revenue for advertisers will have a low cost-per-click and an overall lower estimated cost per day as a result.

3. Google Webmaster Tools – this is a free service provided by Google to provide information to website owners about how Google views their website. You can see the top search queries which produce traffic for your site, as well as the top keyword rankings which you have. You can also see how many back links each page on your site has, as well as which sites are linking to each page. Other features include uploading an XML sitemap, generating robots.txt files, removing URLs and finding broken URLs on your website. Use every tool available in the Google Webmaster Tools service.

4. XML Sitemap Generator – use this tool to generate an XML sitemap of your entire site, and then upload the sitemap inside of Google Webmaster Tools. If your site is less than 500 pages then the free version is fine. But if it is larger than 500 pages you will need to purchase the full version, which then needs to be installed on your server.

5. SearchStatus – this is a Firefox plugin which provides a range of competitor SEO analysis information through a toolbar, including PageRank, Alexa Rank, Yahoo Backlinks, Highlighting Nofollow Links, Indexed Pages and Whois Information.

6. SEO Quake – this is another Firefox plugin which provides information similar to SearchStatus. The main difference with SEO Quake is that it displays the competitor analysis information within the search results, rather than the toolbar, which means that you can see information such as PageRank, Backlinks, and Domain Age etc. without having to actually visit a website.

7. Google Analytics – this is a free analytics service provided by Google. Simply open an account and paste the tracking code on every page of your website and you’ll be able to see a wide range of information about your website visitors. For SEO purposes, you want to look at the ‘traffic by non-paid keywords’ report to see which keywords are producing traffic for your site. Setup conversion tracking and sort the list in descending order by keywords which are producing the highest number of conversions. Keep an eye on this report to find new keywords which are driving traffic and conversions which you weren’t aware of and then focus SEO efforts on them as well.

8. WordPress – this is the leading blogging platform for SEO professionals because of the internal linking structure of the blog software as well as the customisations and plugins available. Maintaining a regularly updated WordPress blog will have significant impact on your SEO rankings.

9. Pingoat – once you have setup your blog and have posted some articles on it, use Pingoat to notify the RSS directories of your blog. This will build exposure to your blog as well as incoming links from those directories.

10. RSS Submit – similar to Pingoat, this is a piece of software which will notify additional RSS directories of your blog. To notify all of the RSS directories available in the software you will need to purchase the full version.

11. Google Trends – this is yet another free service by Google which shows the trends of particular keywords over time. You can compare the trends of multiple keywords against one another, with a specified country. As the process of ranking a website at the top of a search engine can take 12 months or more, you want to make sure that the trend of your target keyword is moving in an upwards direction.

12. SEO Elite – although this software is not free, it is great piece of software which you will need to use to monitor your ranking improvements over time, as well as analysing competitor backlinks for new linking opportunities. Although there are many free pieces of software available online, this SEO software is definitely worth the investment (note: I no longer use this software to monitor rankings as my needs have grown over time, as will yours, but this is a great piece of software to use when starting out).

As with any toolset, you will gain the maximum advantage by using all of the tools in conjunction with one another. For example, you will conduct keyword research using the Google Keyword Suggestion Tool. You then export the results into the Google Traffic Estimator. Take your top 3 phrases and put them into Google Trends. Type each of those phrases into Google. Use SearchStatus and SEO Quake to research your competitors, and so on…

The process of ranking a website at the top of Google takes a long, focused, consistent effort and is difficult even at the best of times. Using every tool you have at your disposal will give you an unfair advantage and will make the process that much easier.

Orignal Author : Alex Cleanthous @ webprofits.com.au

Create Google & SEO Friendly Page Titles

Admin — Tue, 23 Jun 2009 17:01:15 +0000

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SEO Keyword Research Basics

Admin — Tue, 23 Jun 2009 16:59:19 +0000

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Google On Page SEO Tips & Strategies

Admin — Tue, 23 Jun 2009 16:58:04 +0000

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