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SEO Tips #3 Title and Description

Saahir — Sun, 13 Sep 2009 20:00:06 +0000

SEO Tips #3 Title and Description – One area that people overlook or try to shortcut is the Title of a webpage. What is the Title and where is it located? The Title is shown in the upper left corner of the web browser while visiting a page, the title is in the portion of your html code and is very important in your SEO process. The Title < TITLE>< /TITLE> tag tells the search engines what your page is about and it is recommended to have a different title, related to that particular page, on each page of your site. That way the search engine does not skip over the pages and think they are duplicates.

You want to use keywords or keyword phrases at the front of the title, then a category and then some sort of website title. So if I were making a page about a Playstation 3 I would do something like this…

Playstation 3 Accessories | Games | Wireless Game Controllers

And then from there every page of the site would have a different but related title, using other keywords based on the content of the page.

Next let’s talk about the description tag, this is the content that what will show up when you do a search on Google. In the description you want to use all your keywords and or phrases so that you make a good descriptive short paragraph of what your site is all about. Think like the user, what would you search for to find this website? You only have about 160 characters to make this happen so be descriptive but short. Also try putting the keywords in different order than the title, using plurals, singulars and try changing acronyms to full description for example SEO would be Search Engine Optimization.

Note: Since we are talking about the portion of the code, it’s a good practice to take your java script and css out of the code and make external files for this information, this will keep your page clean and readable for the search engines.

Orignal Author : TheSEOtips.com

SEO Tips #2 Unique Content

Saahir — Sat, 05 Sep 2009 20:30:43 +0000

SEO Tips #2 Unique Content – Content is probably one of the most important factors when developing your website, quality content will keep the traffic coming back again and again. I want to add that content is important but don’t over do it, and what I mean is you want good readable and informative content, you don’t have to re-invent the wheel here. When creating content use your keywords throughout the page and make them bold using the bold html tags , but don’t over do it, you may get looked at as spamming. A good practice would be a 2% density. So for example if you had 600 words, you would have around 12 keywords throughout the content. Also take advantage of using the header

,

etc… tags using the most important keywords with

and down to least important.

On your site navigation, if you are using images along with some java script instead of text the search engine bots may not be able to follow your links to other pages. A way around this is to add a site navigation along the bottom of the page using text links and this will in turn Aide the search engines while indexing your pages and it will also increase your anchor text links. The site navigation at the bottom of the page also comes in handy while your scrolling and reading content and keeps you from having to scroll back to the top to use the navigation on the site.

Another important note while creating content is to use links, these links add value to your site, but make sure the links are related to your subject matter. Another SEO Tip, use keywords as your anchor text, for example if you were using a link “www.bestskateboardsonthenet.com” you would want to show it like this Skateboard Wheels so the end user would only see the text and not the link.

While we are discussing links, make sure to use text links vs. image links. The reason is your images usually don’t have relative names that would be useful to a search engine. So if you still have a need for an image link, make sure you use an alt tag and name your image using a keyword like “skatboardwheels.jpg” instead of “picture01.jpg”.

An excellent way to build content on your site is to use Articles. What makes Articles so appealing is the fact that you can link back to your site from the article and create a quality back link, which is what search engines love to see. You can also submit these articles to directories like www.ezinearticles.com or www.goarticles.com . These types of links will get you good quality scores and will last you for years if not for a lifetime.

Lastly on content, try to keep your content fresh and updated on a regular basis, the search engines like this as well as your users, it is always nice to come back to a page that has been updated.

Source : www.theseotips.com

Save Your Page Rank, Add Nofollow

Saahir — Wed, 15 Jul 2009 01:18:30 +0000

Link exchange / Backlinks

Link buying and exchanging is a good idea but may be not for the search engines. Got it? well lets take a simple example of blogroll in WordPress. Blogroll is a list of links that may be links of other bloggers, favorite website, link buying or exchanging. Be careful if your website caught by the search engine algorithm as illegal link exchanging scheme (although you may not doing this). So this may cause of dropping your own website page rank (PR). To save you page rank (PR) use “nofollow” to all external website links, here is an example how to use “nofollow”

Link with nofollow attribute:

How we can add “nofollow” automatically to the Blogroll list of links, we need to modify some code manually in the WordPress source code file. Go to the wp-includes directory of your worpress find the file with the name bookmark-template.php and open it in your favorite editor.

Worpress 2.3.1 Go to the line no. 48
WordPress 2.6 Goto the line no. 93
WordPress 2.7.1 Goto the line no. 99

and find some code like this

$output .= ‘’;

and change it to

$output .= ‘’;

save the file and you are done, from now on all your Blogroll links will have rel=”nofollow” attribute and this will reduce the risks of dropping page rank penalized by search engines.

Orignal Author : Rizwan Ashraf