Search Engine Optimization Subway - Complete Free SEO Library

SEO Tips #4 Sitemap

Saahir — Sun, 13 Sep 2009 20:02:54 +0000

SEO Tips #4 Sitemap- By including a sitemap, you are showing the user how to quickly and simply find information posted on the site. This sitemap gives you all the information in one area rather than having to click on each page.

A sitemap also has links to all pages of the site and should be placed on the homepage of the site for easy access. This will also help in search engine optimization, which in turn will give you a better ranking for the search engines.

I highly recommend using a sitemap, there are even sitemap builders on the internet that are FREE and will build you an XML file that you can upload to your website, although you can build the sitemap yourself which will help users find there way around your site. You can try a couple of these http://www.xml-sitemaps.com , http://www.freesitemapgenerator.com

Now this is only a few SEO Tips and I encourage you to keep up your results, if you can master just these few steps you will great success, its more about finding a niche within a product or service that will get you the best results. Once you have these practices in place you will begin to see yourself showing up on the organic search results, which are the results that show up in the main body of the results page. The ads you see on the right and top side are Pay Per Click ads that people actually pay money for, these are called your sponsored links.

These practices are used to generate traffic by means of complex methods and techniques also known as Search Engine Optimization. Optimizing is the process of attaining higher rankings by changing content, making the site more search engine friendly and making sure you have a good supply of incoming links that are relative to your site.

Studies have proven that organic results bring higher numbers or traffic than the sponsored links that people pay for; which is the main reason why companies should optimize there website and get moving on there rankings. Remember a properly optimized site will achieve a higher ranking in the search engines, and consequently bring new visitors and potential subscribers to your website.

Orignal Author : TheSEOtips.com

SEO Tips #3 Title and Description

Saahir — Sun, 13 Sep 2009 20:00:06 +0000

SEO Tips #3 Title and Description – One area that people overlook or try to shortcut is the Title of a webpage. What is the Title and where is it located? The Title is shown in the upper left corner of the web browser while visiting a page, the title is in the portion of your html code and is very important in your SEO process. The Title < TITLE>< /TITLE> tag tells the search engines what your page is about and it is recommended to have a different title, related to that particular page, on each page of your site. That way the search engine does not skip over the pages and think they are duplicates.

You want to use keywords or keyword phrases at the front of the title, then a category and then some sort of website title. So if I were making a page about a Playstation 3 I would do something like this…

Playstation 3 Accessories | Games | Wireless Game Controllers

And then from there every page of the site would have a different but related title, using other keywords based on the content of the page.

Next let’s talk about the description tag, this is the content that what will show up when you do a search on Google. In the description you want to use all your keywords and or phrases so that you make a good descriptive short paragraph of what your site is all about. Think like the user, what would you search for to find this website? You only have about 160 characters to make this happen so be descriptive but short. Also try putting the keywords in different order than the title, using plurals, singulars and try changing acronyms to full description for example SEO would be Search Engine Optimization.

Note: Since we are talking about the portion of the code, it’s a good practice to take your java script and css out of the code and make external files for this information, this will keep your page clean and readable for the search engines.

Orignal Author : TheSEOtips.com

SEO Tips #2 Unique Content

Saahir — Sat, 05 Sep 2009 20:30:43 +0000

SEO Tips #2 Unique Content – Content is probably one of the most important factors when developing your website, quality content will keep the traffic coming back again and again. I want to add that content is important but don’t over do it, and what I mean is you want good readable and informative content, you don’t have to re-invent the wheel here. When creating content use your keywords throughout the page and make them bold using the bold html tags , but don’t over do it, you may get looked at as spamming. A good practice would be a 2% density. So for example if you had 600 words, you would have around 12 keywords throughout the content. Also take advantage of using the header

,

etc… tags using the most important keywords with

and down to least important.

On your site navigation, if you are using images along with some java script instead of text the search engine bots may not be able to follow your links to other pages. A way around this is to add a site navigation along the bottom of the page using text links and this will in turn Aide the search engines while indexing your pages and it will also increase your anchor text links. The site navigation at the bottom of the page also comes in handy while your scrolling and reading content and keeps you from having to scroll back to the top to use the navigation on the site.

Another important note while creating content is to use links, these links add value to your site, but make sure the links are related to your subject matter. Another SEO Tip, use keywords as your anchor text, for example if you were using a link “www.bestskateboardsonthenet.com” you would want to show it like this Skateboard Wheels so the end user would only see the text and not the link.

While we are discussing links, make sure to use text links vs. image links. The reason is your images usually don’t have relative names that would be useful to a search engine. So if you still have a need for an image link, make sure you use an alt tag and name your image using a keyword like “skatboardwheels.jpg” instead of “picture01.jpg”.

An excellent way to build content on your site is to use Articles. What makes Articles so appealing is the fact that you can link back to your site from the article and create a quality back link, which is what search engines love to see. You can also submit these articles to directories like www.ezinearticles.com or www.goarticles.com . These types of links will get you good quality scores and will last you for years if not for a lifetime.

Lastly on content, try to keep your content fresh and updated on a regular basis, the search engines like this as well as your users, it is always nice to come back to a page that has been updated.

Source : www.theseotips.com

SEO Tips #1 Keyword Research

Saahir — Sat, 05 Sep 2009 20:22:39 +0000

SEO Tips #1 Keyword Research – I had no idea how important keyword research has become, for example as a new person with your first site, let’s say you are promoting skateboards, your first thought would be to use the keyword “skateboards” right? Well that is not the best thing to do because that keyword has entirely to much competition so what you want to do is find a niche in that category like “skateboard trucks” or “skateboard wheels” your chances greatly increase of getting better rankings under a niche product. I would recommend using a keyword tool, there are plenty of them on the internet, one that I use is Google Keyword Tool and do some research, you will be surprised some of the search terms you use will not generate any traffic according to the keyword tool. If you are doing Pay Per Click or PPC campaigns the tool will tell you the average CPC or Cost Per Click, this will help you determine your budget’s for the campaign.

Also when you find a keyword or phrase, try and choose a domain name or URL with the keyword included, for example let’s say your keyword is “student loans” so your URL would be something like getyourstudentloans.com or studentloansguide.com this will greatly increase your ranking ability.

These 2 tips alone will take some time, I have spent hours and hours on the keyword tool searching for niche phrases, it does take some work but the results are so helpful, it actually saves you time and money on wasted keywords. Just think of all the time you would put into making a website and finding out at the end that your keyword gets no traffic on the search engines.

Source : theseotips.com

Save Your Page Rank, Add Nofollow

Saahir — Wed, 15 Jul 2009 01:18:30 +0000

Link exchange / Backlinks

Link buying and exchanging is a good idea but may be not for the search engines. Got it? well lets take a simple example of blogroll in Wordpress. Blogroll is a list of links that may be links of other bloggers, favorite website, link buying or exchanging. Be careful if your website caught by the search engine algorithm as illegal link exchanging scheme (although you may not doing this). So this may cause of dropping your own website page rank (PR). To save you page rank (PR) use “nofollow” to all external website links, here is an example how to use “nofollow”

Link with nofollow attribute:

How we can add “nofollow” automatically to the Blogroll list of links, we need to modify some code manually in the Wordpress source code file. Go to the wp-includes directory of your worpress find the file with the name bookmark-template.php and open it in your favorite editor.

Worpress 2.3.1 Go to the line no. 48
Wordpress 2.6 Goto the line no. 93
Wordpress 2.7.1 Goto the line no. 99

and find some code like this

$output .= ‘’;

and change it to

$output .= ‘’;

save the file and you are done, from now on all your Blogroll links will have rel=”nofollow” attribute and this will reduce the risks of dropping page rank penalized by search engines.

Orignal Author : Rizwan Ashraf

SEO Techniques – Step by Step to Drive Traffic

Saahir — Wed, 15 Jul 2009 01:01:02 +0000

Once you have some pages developed for your site – use the following techniques to drive more traffic to your site day by day:

* Search for Article Directories. Write and submit articles to those directories.
* Put a backlink to your site while you write comments on other people’s blogs.
* Go to Yahoo! Answers – Home and Answer people’s questions.
* Sign up on forums as many as you can, have a link to your site in your signature if they allow you to and then Post in those forums.
* Sign up on PRWeb::The Online Visibility Company. Write a press releases and submit.
* Search for some advertising companies on the web & advertise your website in the appropriate category.
* Start setting up a blog on your site & submit that to 100’s of free blog directories on the web.
* Search for some major search engines and manually submit your website to those search engines.
* For a particular keyword or search phrase, optimize each page content of your website.

* Get a little more traffic by adding a link in your email signature to your website.
* To redirect people to your home page, create a custom 404 error page for your site.
* PPC search engine advertising would be very useful.
* Add a “Bookmark this site” link to your pages.
* Create a tell-a-friend form. Add that on your site.
* Send/Submit articles to ezine publishers. Make sure to include a link to your website.
* Give away a free offers like ebook, report, e-course etc., so that people keep coming back to your site.
* Make sure to add an RSS feed to your blog.
* Find out any related niche directories on the net and Submit your site.

* There are many free link exchange programs on the net. Participate in such banner or link exchange programs.
* Give away free Software Program that you created.
* Purchase the misspellings or variations of your as well as your competitors domain name.
* Buy a domain name that is related to your niche and is already receiving traffic. Forward that to your site.
* Wherever you go, pass out business cards stating your domain on them.
* Let your affiliates send visitors by starting affiliate programs.
* There are many social bookmarking sites like MySpace, facebook etc. Start a page on them.
* Signup at youtube and Submit a viral video.
* Find out some joint venture partners that will send you traffic.
* Start your own newsletter or ezine.
* To keep people coming back, use autoresponder or email campaign.
* Signup on eBay and Sell or place classified ads on eBay – New & used products at low prices with a link to your site.
* Search for free classified ads sites that will allow you to post free classified ads on those sites with a link to your site.
* Exchange reciprocal links with other related websites.
* Purchase advertising in popular newsletters or ezines.
* List a free ebook that you created, on the “free ebook” sites.
* Submit reviews on books and other products that you have read after creating an Amazon profile.
* Start a lens on Squidoo.
* Use a traffic exchange – can be low quality traffic, but sometimes worthwhile.
* Get referrals form similar sites but non-competing sites.
* Get an Email, make a list and Email to your list.

Orignal Author : magpk

Configuring GOOGLE sitemap for web page Index

Saahir — Tue, 14 Jul 2009 02:25:55 +0000

Configuring google sitemap for web page Index

Google sitemap is for suggesting information to google regarding your website like page imporance and updated web pages.Do it right now and google spiders and robots will follow your suggestion
through google sitemap and it will be XML Format.

Once you have created the google sitemap file, place it on your server and then visit Google Sitemaps to submit your map.

Google site map can be generated by many online free tools.You can find the tool using the keyword “Google sitemap generator” in google search engine.

Once google sitemap XML file is created, upload to your server and then visit google site map address to submit.Google sitemap address can be found here
http://www.google.com/webmasters/sitemap

Login with your Google account and submit sitemap, before that you have to upload a google verification html page, genetated as a random number from google.

After next spider visit you can find google indexed new updated web page.

This facility is mainly helpful for shopping and online product sale website.

Orignal Author : Jagadeesh M

SEO Hacking, Think Smart to Protect

Saahir — Tue, 14 Jul 2009 02:02:53 +0000

We always become silent for at least a second when we hear the word “hacking”. Yes as you know or not, now website and web application are also been hacked for traffics and also for making the competitor penalized with the help of SEO hackers, here it starts with…

SEO hackers are experts in SEO techniques, a real hacker understand SEO Methodology and Search engine algorithm, they mostly apply black hat SEO for functioning, mostly on a small level they will try to insert their links to websites which has high page rank / traffic with hidden links through forms and browser queries and so on

Mostly well know marketing consultants sites are been hacked by feeds, the most used hacking method is redirecting feeds traffic to the hacker blog or website

Before promoting the site, we need to setup data security through all types of validation from simple forms to query injection; nothing should be taken easy and eliminated. Mostly small level SEO hacker for fun they will try to insert JavaScript url redirection through form submission, so that when a visitor clicks on a page it gets activated and re-directed to the hackers blog or website, some may use the comments section in blog or article posts. In-secure websites are best used for hackers to improve their skills

Advanced level SEO hacking is done through servers using. .htaccess and hosting accounts. Nevertheless before promotion security setup has to be done instead of loosing all data and SEO work, which gives your competitor upper hand, by the help of a SEO hacker.

Since SEO is a very competitive industry, many may try to employee SEO hackers to add their links to third-party sites

Those who have not looked into data security still, its not late, you have to look into issues and fix it up very soon, through SEO your reaching global market, your site or blog covers most of your crowds, so careful about your resources, spend time for data security too and earn good revenue.

Orignal Author : Jagadeesh M

Top 8 Bad Search Engine Optimisation Ideas to be Avoided

Saahir — Mon, 13 Jul 2009 04:14:57 +0000

As we all know search engine algorithm takes more factors in consideration for ranking a web page

Now SEO changed a lot in recent years, techniques followed in 2004 stopped working, then what addressed in 2005 stopped working in 2006, now its 2007 – 2008.Dont worry, here is a set of bad SEO ideas common to all.

To be avoided, if your want to stand long in search engines
1. Stuffing keywords in invisible text using CSS / JS / Flash
2. Purchasing Links
3. Implementing duplicate content
4. 302, temporary redirections
5. Use Session IDs on your URLs, search engine will not understand
6. Implementing your site in Flash, Your content is not in readable format for search engines
7. Use lots of JavaScript
8. Cloaking / Doorway pages

Please comment if you have any doubt, thanks for your time, visit again for more

Orignal Author : Jagadeesh M

Create Search Engine Friendly URLs using .htaccess

Admin — Mon, 13 Jul 2009 04:09:12 +0000

In this post, we will see how to use .htaccess to create search engine friendly URLs. Using .htaccess, mapping dynamic pages to static address is easy and this helps search engines to index the pages fast, effective and strong.

Initially, create a file .htaccess in your favorite editor, use the rewrite rule as below to map dynamic id passing url’s to static version. Use the code and create your dynamic pages for search engines spiders

**************************************************************
RewriteEngine on

## Rewrite Rules ##

RewriteRule ^category/([0-9]*)/([0-9]*)/([a-z_]*)$ category.php?id=$1&page_id=$2 [L]
RewriteRule ^category/([^/]*)/([a-z_]*)/([^/]*)$ category.php?r_name=$2&id1=$1

***************************************************************

For eg: Originally the page URL looks like subcategory.php?id=5&page_id=1

Using the above .htaccess code, you can create the URL as

category/5/1/product_name

Here,

RewriteRule ^category/([0-9]*)/([0-9]*)/([a-z_]*)$

^ – Refer to start
Category – creates a folder as mentioned name
/ – Used for virtual partition
[0-9] – Writes single number as folder name
[0-9]* – Writes n numbers as folder name
[a-z_] – Writes single letters as folder name
[a-z_]* – Writes letters as folder name
$ – Refer to end

Additional information:

Your id passing pages might have indexed through some referral and so, you can use the below code to avoid error pages, create a 404pagenotfound.php and add your a message to your visitors to navigate to home page for information’s

*****************************************************************

## Trace Errors
ErrorDocument 404 /404pagenotfound.php

*****************************************************************

Hope you will like the post and its useful

Orignal Author : Jagadeesh M